The first secret of design is ... noticing

Tony Fadell | Originator of the iPod

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing -- and driving -- change. Recorded live at a TED conference.